With billions of smartphones in circulation, mobile AR presents a massive opportunity for immersive experiences. Designing AR content for mobile involves leveraging device sensors, cameras, and on-board processing power. Simpler AR experiences might place virtual objects in a user’s environment, while more advanced applications anchor interactive elements to surfaces or track image targets.
Keep performance and usability in mind—optimize models and textures for mobile hardware constraints and ensure quick, stable tracking. By focusing on accessibility and convenience, mobile AR can deliver engaging experiences to the broadest possible audience.